Google made an announcement last week that will once again change the game on how companies benefit from targeted search engine optimization (SEO). Effective immediately, for users that are logged in to any Google Account (gmail, Google Calendar, Google+, etc.) all searches will be encrypted (on behalf of the user). What this means is that [...]
Heads Up… If you’re logged in to your Google Account, Your Web Searches Are Now Encrypted. But is This a Good Thing?
October 23rd, 2011Watching Google+ with Excitement in Roanoke, VA –
July 18th, 2011Hey Roanoke, VA – if you’re wondering about what Google+ is and how to take advantage of it, this may help. From www.fireflimedia.com
Are Businesses Alienating Their Customers?
April 27th, 2011I have plenty of tools at my disorganized workbench in the basement of our home. Hammers for nailing up pictures, glue for repairing my daughter’s broken toy, measuring tape for making sure the doorway will be wide enough to bring in that new table into the house. Some of these tools I bought as I [...]
Confirmation – Action Ads Are Effective and Favored
February 4th, 2011The report concludes that interactive ads tend to generate stronger engagement, message involvement, and attitude toward the advertisements than static ads in general. The results based on testing the specific advertisement also show that the interactive ad tends to generate stronger engagement, message involvement, attitude toward the ad, and purchase intention than the static advertisement.
This could be something to keep an eye on…
December 2nd, 2010This could be something to keep your eyes on… Google has just announced a product that allows potential customers to elect which video ads they want to watch. This model flies against the “impression-based” way of digital advertising.
The Golden Circle, by Simon Sinek – the one video you must see if you are to understand how people become inspired.
October 27th, 2010If you watch one video this year, this would be the one I would recommend. Simon Sinek’s video from TED on the Golden Circle model and the way people make decisions simply nails it.
